Bowerman's design led on the introduction of the "Moon Shoe" in 1972, so named since the waffle tread was reported to resemble the footprints left by astronauts about the Moon.

Nike was an early adopter of internet marketing and advertising, e-mail management systems, and employing broadcast and narrowcast conversation 최저가솔루션 technologies to develop multimedia internet marketing strategies.

To be able to refocus its small business strains, Nike began divesting by itself of several of its subsidiaries during the 2000s.